LWS Marketing is one of the most successful full-service marketing agencies in the South East, owing much of its success to outsourcing key support services. The agency itself provides outsourced marketing support to a host of SME businesses in West Sussex and Hampshire, while outsourcing business functions such as HR and accounting.

A strategic partnership

Over the course of their relationship, South Coast HR has played a fundamental role in the growth and development of LWS Marketing, guiding and implementing HR strategy that reflects the company’s business plan and the founding director, Claire Love’s personal goals.

“Like any owner of an SME business, I have many demands on my time,” says Claire. “Outsourcing important support services to professional consultants who are specialists in what they do, allows me to do what I do best and spend 100% of my time focussing on our clients.

“Outsourcing is a superb way for businesses to develop. There comes a time when there is so much to do and keep on top of but simply no time to get it all done yourself. Working with South Coast HR means I know the people side of my business is being looked after and that we are compliant when it comes to employment law. Having that level of assurance and also a business partner who has the best interests of my business at heart too, is priceless.”

Supporting the business owner

Among the outsourced HR services that South Coast HR has provided, and continues to do so, are:

  • Recruitment
  • Reward and engagement programmes
  • Employment contracts
  • Redundancy
  • HR policies and procedures
  • Disciplinary and employee relations
  • Sickness absence management
  • The introduction of a work experience and internship programme
  • The implementation of an online HR system

“South Coast HR has proven its worth to us as a business partner time and again,” says Claire. “The team understands my business and has provided superb advice and support as it has changed over the years and been a huge source of reassurance and assistance to me personally when it has come to dealing with some of the less enjoyable aspects of running a business.

“It’s like having an in-house HR department without all the cost and hassle involved in that and knowing that I have an independent team of advisers I can turn to when I need expertise or simply a sounding board.”