HOW DO I RECRUIT IN A SMALL BUSINESS?
Welcome to September! At SCHR we love September and it feels like going to back to school for us. So in our latest series of blogs we are going back to the start of the employment journey, and looking at recruitment and how to get it right in a small business.
Recruitment can be a tricky business for many. Even the large corporate companies with their own recruitment teams don’t always find it easy! At SCHR we’ve helped lots of customers over the years with their recruitment, and here is what we have learned along the way….
You are a small local business – emphasise that
As a former commuter myself, the lure of Southern Rail and the bright city lights only last so long. So make sure you are out there in terms of creating brand awareness. People should know who you are long before it’s time to recruit. Many people that we interview want to work for a small local business, so don’t be shy to shout about how great you are! Use social media to create a story about what it’s like to work for you and what your business does.
Be realistic about salaries
Pay peanuts get monkeys? I hate that phrase, but it can be true to an extent. Good people will not want to work for you if you don’t pay them what they are worth. This goes for entry level roles too. How can someone realistically live on £15k a year in Chichester? You obviously won’t match corporate or city salaries but be realistic, and look around to see what similar roles are paying so you aren’t off the market rate.
Being really clear about what your job is and who you are looking for is vitally important. We often find that in a small business, roles will often have softer boundaries so to speak – and people will generally be expected to roll up their sleeves and muck in. So make sure you are honest about this in the job advert. A proper job spec is what you ideally want to create so that unsuitable candidates can self select themselves out of the process if they don’t meet your requirements.
Where to advertise?
The days of placing an advert in the local paper are long gone. You want to be advertising your vacancy online! There are hundreds of online sites out there, so do your research and choose appropriately to your industry and the role you have on offer. Don’t forget about social media and word of mouth too.
Don’t wait until there is a vacancy
If someone approaches you about a possible role but you don’t have one, meet for a coffee anyway if they look good. You might not have something straight away but start building relationships and maybe even test the water with a freelance project. This way you get a true view of what they are like and get to test the water before committing.
And if all of this seems like too much hard work, we can help! With rates and service that is guaranteed to blow the socks off of any recruitment agency, you’d be crazy not to get in touch!